I have worked with the National Initiative for Care of the Elderly for nearly 20 years on projects like web design, content creation, SEO, and social media campaigns.

In 2023/24, we updated their website and converted their Information Tools for Older Adults into digital formats, available online and on the NICE podcast channel.

We increased traffic to the NICE website by nearly 500% in less than two years. This growth was achieved by developing new online information tools and promoting them through an integrated communications strategy.

When a new information tool was published on the website, we promoted it with a podcast version, social media posts, RSS Feed, and an eNewsletter bulletin.

We also optimized all the pages for quick loading and search engine rankings.

https://www.nicenet.ca/