Case Study: Content Creation & Internet Marketing
Case Study
National Initiative for Care of the Elderly (NICE)
I have collaborated with NICE for over 10 years on various projects, including web design, content creation, SEO, and social media campaigns.
Recently, we updated their website and transformed their popular Information Tools for Older Adults from paper into multiple digital formats.
You can now access these tools on the web and listen to them on the NICE podcast channel.
Website Traffic
We increased traffic to the Nicenet.ca website by nearly 500% in less than two years. This growth was achieved by developing new online information tools and promoting them through an integrated communications strategy.
Case Study: NICE
Internet Marketing
When a new information tool was published on the website, we promoted it with a podcast version, social media posts, RSS Feed, and an eNewsletter bulletin.
We also optimized all the pages for quick loading and search engine rankings.
Case Study: NICE
Engaging Content
The key to the success of the new website was creating engaging content and offering it in a variety of formats.
One popular feature is the AI generated Deep Dive discussion which was published to the NICE Podcast channel and embedded on the Information Tools web page.
Case Study: NICE
